9 October 2026
Why isn't the purest gold best for jewellery?
24K is the purest gold, so why do most jewellery buyers in Dubai pick 22K? We compare today's 24K and 22K prices, explain why 22K is the jewellery choice, and show what common 22K weights cost today.
Transcript
Why isn’t the purest gold best for jewelry? 24 karat is 999 pure. Today, it’s about 504 dirhams a gram. 22 karat, 916 pure, is around 467. So why pick 22? Pure gold is soft. 22 karat is harder, so it holds stones and keeps its shape. Here’s the simple rule: For bars and coins, go 24. For jewelry, go 22. A tola of 22 karat is about 5,444 dirhams today. Save this before you hit the souk.
